Pomerol was able to transform the clients marketing performance dashboard through the use of Qlik Sense in order to track their main marketing KPIs based on their marketing insight data.
- Multiple data sources where being used.
- Delivery of Self Service data reporting/analysis platform.
- Load data from multiple data sources in one data model so business users could access and do analysis on data in one place.
- Create design and visualisation objects in a way to get real value out of the data.
- Reduce the time of producing reports.
- Deliver mobile BI so business users could access the dashboard anywhere on any device.
- A Qlik Sense Marketing Performance dashboard was created.
- Performance of the main marketing KPIs where being tracked.
- Support for the client with regards to the review and deployment of marketing budget.
- Final results vs predicted results where available for comparison.
- Filtering into granular data was available for the client to drill down within the report.